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Research papers

Playing the egg game

This paper describes how Egg measures the customer experience across key moments of truth in the customer lifecycle.The authors demonstrate the correlation of agreement with value statements to customer satisfaction within key business functions and...

Catalogue: Congress 2006: Foresight
Authors: Gary Schwartz, John Jennick
Company: EGG Research & Consultancy Ltd.
September 17, 2006
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Citation

Schwartz and Jennick (2006a, September 17). Playing the egg game. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/playing-the-egg-game